Hey, I’m Luke
fueled by coffee, the outdoors,
and making unforgettable designs.
I’m Luke Soderman—a coffee-fueled graphic designer who’s equally at home sketching bold visuals and chasing whitetail. When I’m not hunting, fishing, or camping with family and friends, I’m growing my design business, drawing inspiration from the beauty of God’s creation.
I attended Bethel University for a double major in Graphic Design and Fine Art (with a Marketing minor), then sharpened my digital painting and 3D modeling chops through CG Spectrum’s Concept Art & Digital Illustration program—learning from an instructor with credits on Star Wars and Marvel projects.
Over the past decade, most notably at Vortex Optics, I’ve driven visual branding for product launches, trade shows, and social media, including multiple YouTube series that drew in over 4 million views and hundreds of graphics for social media channels with audiences in the millions. Beyond Vortex, I’ve teamed up with fly shops and outfitters to create logos and illustrations for patches, stickers, and apparel—melding narrative-driven creativity with production-ready precision to boost engagement and growth.