Graphic design

Illustration

Branding

Photography

Graphic design — Illustration — Branding — Photography —

A young man wearing a black North Face jacket and a green Vortex baseball cap, smiling with arms crossed, standing in a room with large windows and wooden accents.

Hey, I’m Luke

With over 7 years of experience across brand identity, digital, and print, I bring clarity to complex ideas and help teams create visuals that resonate. My work blends strategy with aesthetics—whether shaping a new logo, building a brand from the ground up, or designing for campaigns that scale. I believe the best design is both beautiful and functional—and always aligned with purpose.

Crafting bold, story-driven design systems that connect brands to people.

Explore my work

Hey, I’m Luke

I craft bold, story-driven design systems that connect brands to people.

With over seven years of experience in branding, digital, and print design, I’ve helped companies—from startups to established outdoor brands—bring their visual identity to life through thoughtful, intentional design. My process blends strategy with storytelling, resulting in visuals that not only look great but speak clearly and meaningfully to their audiences.

I believe great design starts with listening. Every project I take on begins with understanding the problem, the people, and the purpose behind the brand. From there, I collaborate closely with teams to develop creative solutions—whether that’s building a cohesive brand identity, designing high-impact marketing materials, or creating illustrations and layouts that move seamlessly across platforms. I thrive in fast-paced, collaborative environments where ideas can evolve and design is used as a tool to build trust and spark emotion.

At the core, I’m a problem-solver and visual storyteller. I’m deeply passionate about helping brands communicate with clarity and confidence—especially those rooted in community, craftsmanship, and the outdoors. Whether I’m sketching logos, building out visual systems, or refining color palettes, I’m always working to create design that’s not only beautiful, but purposeful and enduring.

Contact me

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