client
project title
Taylor Fly Fishing
Trout Badge Illustration
roles
Creative Director
Illustrator
objective
Create a bold, timeless trout illustration that captures the spirit of fly fishing and reflects the craftsmanship at the heart of the Taylor Fly Fishing brand. The artwork should blend classic outdoor illustration with a modern badge-style composition—incorporating the “TF” monogram and designed for versatile application across stickers, patches, hats, and other branded merchandise. The final piece should evoke a sense of heritage, movement, and authenticity while remaining clean, scalable, and instantly recognizable.
approach
The project began with sketch exploration, focusing on the trout’s natural movement and how it could flow within a circular badge composition. I studied reference photos to capture anatomical accuracy . Once the trout’s form was refined, I integrated the “TF” monogram into the lower third of the badge, ensuring visual balance and brand recognition without overpowering the illustration. The final artwork was vectorized for crisp scalability and tested across mockups to confirm it held up cleanly on hats, patches, and stickers. Throughout, the goal was to preserve handcrafted detail while optimizing for production and visual impact.
