Working within our studio space, I led the full creative direction of the shoot—from pre-production through execution. I sourced and curated every set piece—from the aged barnwood backdrop and vintage gear to spent shells and antler sheds—to build a cohesive, lived-in environment. Lighting was controlled to enhance contrast and texture, evoking a moody, golden hour atmosphere. I carefully positioned each shotgun for balance and visual rhythm, ensuring the camouflage patterns and product details were cleanly visible without losing the rustic tone of the scene. My role also involved overseeing scene styling, prop placement, and post-shoot image refinement to ensure every element aligned with the Vortex brand and campaign objectives. Following I was responsible for incorporating the image into marketing material to advertise for the giveaway.